Pandora has accomplished what just a select few jewelry companies have not: creating a devoted following. This makes perfect sense. Customers are drawn back to the shop, so they may browse the latest selection of charms, which can be worn to mark various special events. A cruise-themed charm from the Pandora outlet shop found on most cruise ships is a great way to remember a memorable vacation. The company’s marketing plan centers on creating charms that serve as diaries.
Women, particularly those in their twenties to forties, are the target market for this product. Their messages focus on individuality via customization and the joy of commemorating milestones. Customers have also welcomed Pandora’s eco-friendly policies.
Jewelry from Pandora of Superior Quality
The jewelry line creates items from various materials and precious stones. Diamonds, quartz, topaz, cultured pearls, organic jewels, glass, and even man-made rocks are a few examples; other, less conventional materials include Murano glass, leather, and wood.
Pandora employs sterling silver for its bracelets, which comprise 92.5% silver and 7.5% other metals like copper. In 2019, the company utilized 88% recycled silver. For a more antique look, several pieces include an oxidized finish that mimics the tarnishing process that silver undergoes over time. The company employs black rhodium plating to protect some of its sterling silver from oxidation.
Their 14k yellow gold jewelry is more expensive than their sterling silver, and 14k rose or yellow gold two-tone pieces. A variety of metals are included in certain sets. The Pandora Shine series is one such example; it is crafted from a one-of-a-kind metal alloy and is then coated in palladium and plated in 18k gold. The Pandora Rose line is wrapped in rose gold plating using a combination of silver and copper.
Pandora jewelry is ideal for folks who have to avoid nickel because of allergies
Pandora’s jewelry is often adorned with synthetic crystals instead of natural stones. In 2018, just 0.04% of the stones used in Pandora jewelry were actual gemstones. Most of the natural gemstones used in Pandora designs are varieties of quartz, such as amethyst, smokey quartz, and rock crystal. Each jewelry item is finished with high-quality cultured pearls meticulously matched for size and color.
Besides metal, Pandora also uses enamel, glass, leather, and other materials. Their glass charms are crafted from authentic Murano glass imported from the Italian island of Murano. Enamel is often melted onto the surface of metals or glass to provide color and ornamentation. Instead of using glass, which tends to break easily, Pandora employs an epoxy resin enamel, which is far more long-lasting and resilient to chipping. The jewelry is therefore made more durable.
Do Pandora Pieces Ever Turn Tarnish?
Jewelry made from sterling silver tarnishes with time and needs regular polishing to look as good as new. This article explains the finest and safest ways to clean sterling silver jewelry.
Plating and oxidized finishes on jewelry may fade with time, but the rate of fading will be determined by how well you care for the piece. Avoid exposing your jewelry to harsh chemicals like perfumes, pool chlorine, lotions, and perspiration if you want to keep the plating in good condition.